Tulita – Divya

This is possibly my favourite find of the year. From the packaging (external and internal), to the actual product bottle, clean ingredients and clean sustainability messaging and efforts – 10/10! It also importantly, smells like a dream. Tulita has truly impressed me with their commitment to ethical and sustainable practices. As a B-Corp certified brand, they uphold rigorous standards of social and environmental performance, transparency and accountability. Their use of clean, responsibly sourced ingredients and sustainable packaging reflects their dedication to both skin health and environmental stewardship. Moreover, their support for social causes and community initiatives underscores their holistic approach to beauty and wellness – perfection!

Using the luxurious Tulita Divya perfume is a sensory delight that enhances my overall experience as a consumer. The exquisite packaging, with its attention to detail and the size of the bottle, adds to the feeling of indulgence and luxury! The beautiful crystal embedded in the design not only complements the aesthetic appeal but also symbolizes elegance and sophistication. These elements combine to create a sense of pleasure and satisfaction every time I use the perfume, making it more than just a fragrance but an experience of luxury and refinement that I look forward to each day! Tulita Perfume’s commitment to ethical and sustainable practices resonates deeply with me as a consumer. As a 50% Indigenous-owned business, they prioritize preserving ancient sandalwood species and supporting local communities through fair profit-sharing and royalties. Their accolades, including the United Nations Equator Prize and Ecovadis Platinum certification, highlight their industry leadership in sustainability and ethics. Tulita’s radical transparency sets a new benchmark by disclosing ingredient sources and emphasizing environmental stewardship. They demonstrate this through FSC-certified and recyclable packaging, biodegradable formulations and a plastic-neutral approach. Their dedication extends to carbon offsets and innovative upcycling initiatives, such as transforming crystal caps into functional Gua Sha tools. This comprehensive commitment to sustainability makes Tulita a standout choice for consumers like me who value transparency, ethical sourcing and environmental responsibility in luxury products.

Wow! This perfume is a girl boss in a box. Firstly, the packaging is super luxurious (and recyclable), then the product itself is beautifully bottled. The fragrance is powerful – no secret spritzing – you have to go all in if you mean to wear this. As the product description says, part of this product is made from semi-precious stone, so can be repurposed as decoration after the perfume is finished. This brand has a beautiful blend of luxury and ethical, environmental and social responsibility. This brand is leading the way for the beauty industry to be less wasteful and more transparent with strong values and clear vision and I absolutely applaud that!