Clean + Conscious Awards 2024. Best Sustainable Underwear. Celebrating products in Australia & NZ which are Non-Toxic, Ethical, Sustainable and Socially Responsible.

Soie – The State-of-the-Art Organic Cotton G-string

FINALIST
Best Sustainable Underwear 2024

$50.00

The Australian-made State-of-the-Art G-string offers a vegan, organic, breathable and seamless design. Crafted from soft Organic Cotton Jersey, knitted in Melbourne and finished with natural rubber elastics, it is distinctively feminine and gentle on the skin. This G-string is the most comfortable and sustainable underwear you’ll ever gift yourself.

Clean Ingredients / Materials
Made from excellent materials. GOTS certified 95% organic cotton and 5% elastane.
Soie embraces Ethical Practices by offering a vegan range made of 100% organic cotton to ensure no harm is done to animals. They also utilise organic fiber grown through regenerative agriculture, avoiding the use of chemicals and dyes to prevent harm to the earth and our bodies. Additionally, the brand ensures no harm is done to their workers by paying fair wages and working only with ethically certified suppliers, such as GOTS Certified partners like Organic Cotton Colours who guarantee fair remuneration to cotton farmers and economic stability for their families.
Soie embraces sustainability by creating natural products that are made-to-order, made-to-measure and made-to-last locally. They believe that sustainable means natural, local and simple. Their products are made from natural ingredients and fibres grown following regenerative agricultural principles. All pieces are made in Australia to support local communities and reduce fashion waste. By prioritising old knowledge and using high-quality materials, Soie ensures their designs and processes can endure over time.
Soie aims to reconnect individuals with themselves, their crafts and their environment. They partner with organisations like Thread Together, The Social Studio and Carbon Positive Australia, donating $1 for every order to customers' chosen organisations. The brand focuses on co-creating garments with local communities, employing local makers and supporting local micro-factories in Sydney, Australia. They also work with fabric suppliers like Organic Cotton Colours to promote the recovery of the local cotton processing industry in Brazil, benefiting smallholder farmers and supporting fair compensation.

Expert Reviews

Nina Gbor


It’s a very comfortable product and seamless under clothing. I enjoyed how this fits very well and this does not change with movement. I also appreciated the brand’s use of organic cotton.

Sigourney Cantelo


The design is lovely and minimal. The cotton is deliciously soft. I’ve never heard of elastics sourced from a deadstock platform!

Amy Landry


Luxurious, feminine, durable and high quality. I also appreciated that this ticks all the eco-conscious boxes being locally made, organic and having natural rubber elastics.

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