
Non-toxic

Ethical

Sustainable

Responsible
What our experts say...


I found this shampoo really gentle, fragrant and soft on my hair. The fragrance is understated but delicious. I love that this is an Australian made, 100% natural product with a strong focus on high-quality, non-toxic ingredients!

I loved that Saf Organics Naked Balance Shampoo had such a nice refreshing scent and is full of so many beautiful ingredients that my hair loved! I found that it had satisfying suds, a light scent and didn’t strip my hair. I was glad that I could allow this shampoo to also be used by my kids. I love that they source 100% Australian made ingredients, this is a perfect example of how to keep the supply chain small, and close to home. Purchasing Australian made products is an important value of mine!
I loved that Saf Organics Naked Balance Shampoo had such a nice refreshing scent and is full of so many beautiful ingredients that my hair loved! I found that it had satisfying suds, a light scent and didn’t strip my hair. I was glad that I could allow this shampoo to also be used by my kids. I love that they source 100% Australian made ingredients, this is a perfect example of how to keep the supply chain small, and close to home. Purchasing Australian made products is an important value of mine!
I loved that Saf Organics Naked Balance Shampoo had such a nice refreshing scent and is full of so many beautiful ingredients that my hair loved! I found that it had satisfying suds, a light scent and didn’t strip my hair. I was glad that I could allow this shampoo to also be used by my kids. I love that they source 100% Australian made ingredients, this is a perfect example of how to keep the supply chain small, and close to home. Purchasing Australian made products is an important value of mine!