Clean + Conscious Awards 2024. Best Natural Perfume - Floral. Celebrating products in Australia & NZ which are Non-Toxic, Ethical, Sustainable and Socially Responsible.

ONE SEED – Tides eau de parfum

GOLD + EDITORS CHOICE

Best Natural Perfume - Floral 2024

$110.00

A clean, salty, aquatic, natural perfume fragrance with dappled sunlight and cool salty melon tones. It evokes the coastal air with a vulnerability of sun-warmed skin with salt and sand.

Clean Ingredients / Materials

Formulated with excellent clean ingredients.

Ethical Practices

One Seed is an Australian brand that exclusively designs and makes vegan products. They are certified cruelty-free by CCF and do not test on animals or support others in doing so. They also ensure that their suppliers have written commitments to ethical labour practices. Furthermore the brand is committed to using natural, non-toxic ingredients that are beneficial for both human and environmental health.

Sustainable Practices

One Seed is committed to sustainability by only using ingredients that readily break down and do not cause environmental contamination or damage. They exclusively use 100% natural ingredients and avoid using ingredients sourced from endangered plants. Additionally, the brand focuses on packaging that is either recycled or recyclable, with paper stocks that are at least FSC-certified. One Seed also prioritises refilling bottles whenever possible to reduce waste.

Social Impact

One Seed donates 10% of profits annually to Collective Shout, an organisation working towards a world free from sexploitation. They also support the work of Lighthouse City Mission in Port Adelaide.

Expert Reviews

Lee Sutherland

I adore the scent of this one it smells like something from the department stores but minus the chemicals – the dream!! I also loved the packaging to lend itself to a luxe product experience. Nothing to hide – love that it’s full of nothing but the goodness of natural plant extracts. I am also a big fan of the charity arm of the business where they give 10% of profits to their charity of choice.

Zeynep Bakan

I’m absolutely enchanted by this natural perfume; it embodies a delicate, airy and distinctly feminine essence. The fragrance gracefully lingers for hours, offering a subtle yet captivating presence. What I particularly appreciate is the thoughtfully designed bottle, perfectly sized to fit into my handbags without compromise. Moreover, the packaging is exquisitely highend, adding to its aesthetic appeal and enhancing the overall experience! I’m also so impressed by this brand for its unwavering commitment to ethical and sustainable practices. All their products, proudly designed and made in Australia, are vegan and certified cruelty-free by CCF, reflecting their dedication to animal welfare. They prioritise sourcing from suppliers with strong ethical labour commitments and ensure that all ingredients used are natural, non-toxic and environmentally friendly. By avoiding endangered plant ingredients and focusing on recyclable packaging, including FSC-certified paper stocks, they demonstrate a comprehensive approach to sustainability. Moreover, their initiative to refill bottles whenever possible and their annual donations to Collective Shout and support for Lighthouse City Mission highlight their active role in social responsibility. This brand not only provides high-quality products but also sets a standard for responsible business practices that prioritize human and environmental health.

Ria Andriani

This is my favourite fragrance from this category. It straddles that middle ground of being light and rich. The packaging feels so luxurious and the bottle has a really nice shape that’s lovely to hold. I think it’s really hard for the perfume industry to be transparent, especially about their synthetic ingredients. So this brand’s openness is reassuring. Being made in Australia is important for my own personal values, so this is a great choice!