OiTO. HAIRCARE – Grow Scalp Elixir

FINALIST
Best Natural Hair Treatment 2024

$75.00

GROW Scalp Elixir, formulated by a trichologist in Brazil, promotes a healthy scalp for healthier hair. Weekly treatment rejuvenates and restores balance, creating an optimal environment.

Clean Ingredients / Materials
Formulated with excellent clean ingredients.
OiTO Haircare prides itself on using natural ingredients, being vegan-friendly and not testing on animals. Their products are backed by science and powered by nature, with ingredients like rosemary and lavender being nurtured and formulated by the trichologist who owns the farm in Brazil. The brand also utilises recycled water to maintain the plants at the site and ensures that their products' plant residue is biodegradable. Additionally, all their products are made with 100% essential oils.
OiTO grows Lavender and Rosemary on their farm in Brazil, following a "from farm to formulation" approach. They aim to be eco-conscious by using refillable glass bottles for most of their products. The OiTO farm is 80% focused on reforestation, with 76,000 trees already replaced. The property also relies on three natural springs and has solar inclusions to aid in production.
OiTO in Brazil employs 8 families facing economic constraints to empower them through opportunity as part of their social responsibility efforts.

Expert Reviews

Veronica Milsom


They had me at the delicious rosemary and cedar smell! I’m only at the beginning of my treatment, but my hair’s already feeling stronger and healthier – particularly at the roots. I also love the brands dedication to tracing their footprint and offsetting it where possible!

Melissa Mai


Aside from my hair feeling smoother and free from knots and tangles for days (without the need to brush my hair!), what I love most about this Scalp Elixir is that it smells incredibly calming. I think it’s the quality lavender used! It reminds me of a day spa and I instantly feel relaxed. When it comes to any product that is used on a regular ongoing basis, commiting to a sustainable refill program is key to prevent wasting resources and taking care of our planet. I love that OiTO have beautiful ‘keep’ bottles for their haircare and offer recyclable pouches.

Petria Leggo-Field


I absolutely love the Elixir from Oito Haircare for so many reasons. This luxurious treatment is a game-changer for my hair, providing intense hydration and nourishment that leaves my locks feeling soft, shiny, and revitalized. The blend of natural and organic ingredients gives me peace of mind, knowing I’m avoiding harsh chemicals and synthetic additives. The Elixir’s effectiveness, combined with the brand’s values, makes it a staple in my haircare routine, and I couldn’t be happier with the results. The use of natural, vegan-friendly ingredients that are not tested on animals aligns with my values of cruelty-free and eco-conscious living. Knowing that the ingredients, like the rosemary and lavender, are nurtured and formulated by a dedicated trichologist on a farm in Brazil, adds a layer of authenticity and care. The farm’s sustainable practices, including recycled water and biodegradable plant residue and their mission to use glass refillable bottles, demonstrates a genuine effort to protect the environment. Moreover, the farm’s focus on reforestation and solar energy showcases a dedication to preserving our planet. Lastly, supporting a business that empowers local families through employment aligns with my desire to contribute positively to communities. These elements together make me feel good about purchasing and using the Elixir!

CLEAN + CONSCIOUS AWARDS 2024 PROUDLY PARTNERED WITH
Scroll to Top