Clean + Conscious Awards 2024. Best Makeup – Eyes + Brows. Celebrating products in Australia & NZ which are Non-Toxic, Ethical, Sustainable and Socially Responsible.

Nude By Nature – Awaken Lengthening Mascara Black

FINALIST

Best Makeup – Eyes + Brows 2024

$29.95

The Awaken Lengthening Mascara contains natural mineral pigments and plant-based waxes for intense colour, definition and buildable length. Its soft, creamy texture glides effortlessly, strengthening and visibly lengthening lashes.

Clean Ingredients / Materials

Formulated with excellent clean ingredients.

Ethical Practices

Nude By Nature works with GMP certified contract manufacturers and R&D partners who ensure strict compliance with safety, quality and raw material sourcing standards. Although they do not source raw materials directly, their partners are responsible for meeting regulatory requirements and using sustainable materials. The brand is PETA certified as cruelty-free, with no ingredients or formulations tested on animals. All products are manufactured in Australia.

Sustainable Practices

The products from Nude By Nature are made entirely from natural and naturally derived ingredients, without any synthetic substances like artificial fragrances, synthetic pigments, or preservatives. Their ingredient evaluation process is rigorous and they have a strict blacklist that includes CMR substances, nano materials and petroleum derivatives. Common cosmetic ingredients like Silicone, Phthalates and Parabens are not included in their formulas, ensuring a clean and safe product for consumers.

Social Impact

Nude by Nature is committed to using sustainable and natural ingredients in their cosmetics, such as the Kakadu Plum sourced from indigenous communities in Australia, the MagNUT Sense Oil from low-income communities in Colombia, and Lipex SheaTris™ from women collectors in Sub-Saharan Africa. Additionally, they support local communities by sourcing Cloudberry extract from Quebec, Canada and partnering with the 'Support The Girls Foundation' to provide hygiene necessities to underprivileged girls in Australia.

Expert Reviews

Erin Norden

This mascara had a lovely black pigment and did what it said it would in terms of lengthening. It’s quite a natural looking mascara so would suit someone wanting a more natural lash look. I liked the brand’s philosophy around natural ingredients within their formulas.

Marisa Robinson

This mascara definitely delivers length and had my lashes looking long and luscious. The wand itself helps to get to every lash to coat and define from root to tip. I love that this formula is made from plant-based waxes and I didn’t experience any transfer throughout the day which was a huge bonus! I am really impressed by the performance of this natural vegan formula. A lot of other brands feel the need to add beeswax but I love that Nude By Nature have used plant-based waxes to create this long-lasting and lengthening mascara. I also love their commitment to not having any nasties or parabens in their formula.

Ash Quinn

The packaging is nice and minimal and I like that it isn’t filled with fragrance so it didn’t irritate my eyes! I also love that Nude by Nature’s products are 100% natural, have naturally derived ingredients and also don’t contain synthetic ingredients.

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