Clean + Conscious Awards. Best Kids Activities 4+ 2023. MakeMUD

Muddly Puddly Laboratory – MakeMUD Soil Playdough Powder

$15.00

FINALIST

MakeMUD Soil is an all-natural playdough premix that requires only the addition of water. It is made with genuine mud to promote nature play experiences. This organic, non-toxic product is enriched with earth, reusable and serves as an ideal base for creating imaginative play scenes such as dinosaur footprints and mud kitchen recipes.

Clean
Formulated from excellent non-toxic ingredients. Made from sterilised organic soil and excellent non-toxic ingredients.
Ethical
Muddly Puddly Laboratory produces handmade, non-toxic playdough made from soil and certified organic flour which is sourced from Australian suppliers. The brand uses only renewable and natural ingredients and avoids synthetic colours, glitter, and fragrance in its products. All packaging is compostable, and soil samples are regularly tested by independent scientists. The brand is based in Melbourne and operates from a home studio.
Sustainable
The Muddly Puddly Laboratory produces MakeMUD, a natural toy primarily made out of soil sourced from their own backyard, and aims for all aspects of the product to be compostable, including the packaging. The company strives for environmental sustainability and minimises its carbon footprint by using certified organic food ingredients when necessary and shipping with carbon offset companies. The real sustainability secret of MakeMUD lies in nurturing an eco-conscious mindset in children who play with the product.
Responsible
Muddly Puddly is focused on creating eco-friendly sensory play products aimed at helping children safely access and connect positively to nature. The founder aims to source her materials sustainably and also supports other ethical small businesses by promoting them on her social media accounts. The business pays a portion of its profits to Traditional Owners through PayTheRent.net.au and offers discounts to early years educators, play therapists, and community organizers. The founder has also freely shared her recipes and play ideas on her Instagram account, aiming to be inclusive and collaborative rather than competitive.

Product reviews from our experts…

Emma Meyer

Fiona Morouco

I love that the product is made with real soil – it’s the ultimate in sustainability and both comes from the earth and goes back to the earth. I also love the idea of bringing nature closer to children through the use of mud playdough!

Lee Sutherland

I love the ethos of fostering a sustainable mindset in the next generation through providing a product that will bring children back to nature. I also love the generosity of spirit that the brand displays by supporting other ethical small businesses, the Traditional Owners of our land and by providing recipes etc for free on social media.

CLEAN + CONSCIOUS AWARDS 2023 PROUDLY PARTNERED WITH
Clean + Conscious Awards partner Verve Super
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