La Mav – Wrinkle Smoothing Cream

I thoroughly enjoyed the texture of this active moisturiser. It’s deceptively rich. It applies on the skin with a lightweight feel, but the rich, reparative nature is evident as soon as you apply it. It feels like a texture sweet-spot and one that’s hard to achieve. Super nourishing but without feeling too dense and buttery. LaMav’s efforts to be responsible across all facets of the business are incredibly impressive. Highly considered and to an exceptional standard, this is the kind of 360 degree responsibility that a consumer can typically only dream of. It tells me that their efforts are not designed to be marketing speak or tokenistic – they stem from an authentic belief in the need to do better.

The moisturiser made my skin feel incredibly hydrated and nourished. Its rich and creamy texture absorbed quickly, leaving no greasy residue behind. I’m impressed by the brand’s commitment to ethical and sustainable practices, driven by female founder Tarj, emphasising diversity and inclusivity. Also, sustainable manufacturing and environmentally conscious packaging.

This is like glide on velvet! I like that the fragrance is subtle, and that it soaks in quickly. I also love how soft it leaves my skin! Wow – it’s clear this brand has a strong stance on ethical and sustainable practices, with an emphasis on female-led support and change. I also really love that it’s a 100% female-owned company and their focus on supporting women and children.