Clean + Conscious Awards 2024. Best Vitamin C Serum. Celebrating products in Australia & NZ which are Non-Toxic, Ethical, Sustainable and Socially Responsible.

La Mav – Daily Vitamin C Serum

SILVER + EDITOR'S CHOICE
Best Vitamin C Serum 2024

$75.00

The La Mav Daily Vitamin C Serum contains Kakadu Plum and Marine Extracts to target discolouration, brighten skin and boost radiance. It strengthens collagen and elastin for an even-toned complexion with a healthy glow.

Clean Ingredients / Materials
Formulated with excellent, clean, mostly organic ingredients.
La Mav, a female-owned and led company, is dedicated to promoting female empowerment and inclusivity in the business world. Their Australian-made products are Certified Organic, Vegan and cruelty-free. The brand upholds transparency in ingredient sourcing and manufacturing processes, ensuring traceability and sustainability. They advocate against animal testing and support community initiatives focused on women's empowerment, environmental conservation and animal welfare, embodying a culture of compassion and responsibility.
La Mav integrates sustainability into every part of its operations, from sourcing organic ingredients to environmentally conscious packaging and driving positive sustainable changes. They prioritise using 100% natural and organic ingredients, promoting sustainable agricultural practices and environmentally friendly extraction methods. Their commitment to environmentally conscious packaging includes using recyclable materials like glass, aluminum and PCR plastic. Additionally, the brand engages with the community to promote sustainable living and continuously improves its sustainability initiatives to contribute to a healthier planet for future generations.
La Mav is committed to philanthropy, with partnerships with charities such as Clean The Sea, Educate A Girl and Empower With Literacy. Founder Tarj personally supports Mission Deep Educational Trust in Punjab, India by donating 10% of her income. The brand provides customer support and education on skincare and offers flexible employment opportunities for women, supporting gender equality and socioeconomic advancement. Transparent communication and continuous improvement are also priorities for La Mav to maximize their impact and align with their values.

Expert Reviews

Elise Wilson


I liked the smell and the fact that it melted into my skin easily! I also love that they’ve thought about sustainability in every aspect of this product and its packaging.

Eljay Esson


I enjoyed using this product due to the packaging. It was functional and easy to use which is important due to the nature of vitamin C and the potential of degradation when exposed to air. I appreciate that this brand is female owned and the honourable way they are making a stance of animal cruelty. By not selling in countries that test on animals by law that send a strong ethical message!

Natalie Sellars


I love how hydrated and plump my skin feels after using this product, especially at this price point. The packaging and pump are extremely effective at reducing any waste. In winter, I would need to layer this with an oil, but in summer, I would be happy to use this alone. La Mav is the GOLD STANDARD in all aspects of ethical, sustainable, and social responsibility. They haven’t missed a beat. Out of all their efforts, I am particularly impressed with their commitment to transparency. Building trust with the consumer is of utmost importance and transparency helps keep the clean beauty industry honest.

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