Flora Foods – crum.

FINALIST
Best Chocolate 2024

$22.00

Crum. is a chocolatey treat that brings back childhood memories. It is refined sugar-free, gluten-free, dairy-free, preservative-free, GMO-free, vegan and organic.

Clean Ingredients / Materials
Made from excellent certified organic ingredients including carob, mesquite and maca.
Flora Foods maintains a higher price point due to their commitment to ingredient quality and ethical practices. The founder stresses the importance of not compromising on these principles when it comes to their brand.
Flora Foods is working towards using compostable packaging for their products in the future, but currently, they are unable to do so due to the need to maintain shelf stability and freshness. They hope that advancements in technology will allow for more small businesses with smaller minimum order quantities to adopt compostable packaging in the future.
Flora Foods hopes to sponsor school groups in a food growing program in the future as the business grows, despite current struggles with cash flow and profitability. They aim to help children connect with the source of their food as part of their social responsibility efforts.

Expert Reviews

Magdalena Roze


I love that it’s a chocolate powder made not just with real ingredients, but that it uses superfoods like mesquite and maca to give it that “malty” flavour and extra nutritional value. It’s very versatile as an ingredient (can be used in hot drinks or sprinkled over yoghurt) and the “crunch” is distinctly nostalgic. The flavour gives more “cacao” than “sugar” which I see as a positive as it can always be sweetened further by the end user. I’m always impressed by a product that is a “treat” yet has a commitment to using quality, wholefood ingredients, providing consumers with a more nutritious alternative to pantry staples they know and love.

Mia Cowling


Super fun product to add as a topping to all kinds of foods and even hot chocolate! Cute and attractive packaging! Plus it tasted great! Managing business growth and revenue means it can be challenging to hit all sustainability goals, but they are heading in the right direction!

CLEAN + CONSCIOUS AWARDS 2024 PROUDLY PARTNERED WITH
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