Eye of Horus Cosmetics – Lash Lift Mascara

BRONZE
Best Makeup – Eyes + Brows 2024

$43.00

The Lash Lift Mascara is a vegan, volumising blend made with 98% organic and naturally derived ingredients. Its high-tech wand provides maximum length and precision without clumping, promoting optimal lash health.

Clean Ingredients / Materials
Formulated with excellent clean ingredients.
Eye of Horus Cosmetics bases their formulas on organic ingredients and the power of plants, ensuring that all of their product launches in the past five years have been 100% natural or close to it. They are currently re-formulating their older products to increase their natural percentage to match these newer releases. Their products are free from parabens, gluten, synthetic fragrances and harsh chemicals, plus are certified child-labour free. The brand is a proud member of Choose Cruelty Free, certifying them as an animal cruelty-free brand. Their most recent product launches have been made locally in Byron Bay, Australia, with plans to introduce more Australian-made products in the future, while long-standing manufacturers in Italy, Korea and Taiwan continue to play a role in their production process.
Eye of Horus has made significant strides in incorporating sustainable practices into their product packaging and production. They use post-consumer-recycled materials for packaging and offer refillable products and refills online and in their Byron Bay store. They partner with TerraCycle for a recycling program, produce products in small batches to minimise waste and plan to design all future products with sustainable materials. Additionally, they have pledged to achieve the Government 2025 Packaging Targets and use eco-friendly materials for shipping. Their Byron Bay office also takes steps to reduce its carbon footprint by avoiding coffee pods and using sustainable toilet paper.
Eye of Horus demonstrates a strong commitment to social responsibility through their partnerships with the charity i=change, where they donate $1 from every online order to customers' choice of charity within i=change partners such as Protect A Woman, Support A Child and Clean The Sea. They also collaborate with cancer charity Look Good Feel Better, providing products for cancer patients' makeup workshops. Additionally, the brand supports various local Australian charities and events by donating products for goody bags and fundraising raffles.

Expert Reviews

Erin Norden


This mascara is great for definition, lift and it builds well to add volume! The longevity is great, no smudging or flaking throughout the day. I also love that Eye of Horus utilises recyclable materials and do refills.

Marisa Robinson


Finally a mascara that delivers on its promises! I love how much length and volume this mascara gives my lashes. The unique, curved shape wand hugs every lash from root to tip so I get even coverage without clumping and the small bristles make it easy to apply to the bottom lashes and fan out the outer lashes! Better yet, I have never experienced any smudging or transfer when I wear this mascara making it a staple in my beauty routine. I love how Eye of Horus is constantly evolving and looking for ways to improve their existing products to make them more ethical. They also walk the talk and it shows a true commitment to their brand values that not only do they see the need to move towards more natural formulations and sustainable packaging but that they are actively taking the steps to get there.

Ash Quinn


It’s great to know that this mascara contains 100% natural ingredients especially as it’s used around the eye. The formula is so black which I like! The packaging is minimal and modern and I I love that it doesn’t have a strong scent like a lot of mascaras on the market. It’s also great to read that Eye of Horus is continuing to improve their formulas and are beginning to make more and more of their products locally in Byron.

CLEAN + CONSCIOUS AWARDS 2024 PROUDLY PARTNERED WITH
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