Clean + Conscious Awards 2024. Best Chocolate. Celebrating products in Australia & NZ which are Non-Toxic, Ethical, Sustainable and Socially Responsible.

Chocolate On Purpose – Ruby Chocolate with Gamalang (native raspberry)

BRONZE
Best Chocolate 2024

$17.50

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Ruby Chocolate is a unique product made from naturally pink cacao beans, offering a sensorial delight with a fresh berry fruitiness and luscious smoothness. It contains no gluten, palm oil, preservatives or artificial colours/flavourings.

Clean Ingredients / Materials
Made from excellent clean ingredients including ethically sourced cocoa and native raspberry.
Chocolate On Purpose is a disruptive presence in the artisan specialty chocolate market, placing a strong emphasis on ethical practices in their supply chain. They source sustainably grown cacao to eradicate child forced labor and lift cacao farmers out of poverty. Additionally, their palm-oil free chocolate contributes to environmental protection, as well as supporting Indigenous Communities and endangered species. The brand also empowers First Nations Communities by building a First Nations led supply chain and sourcing botanical ingredients from First Nation producers. They partner with the Cocoa Horizons program to drive cocoa farmer prosperity, with traceable cacao beans and impactful results such as prospering farmers above the poverty line, reducing carbon emissions through sustainable farming practices and empowering Communities through child labor monitoring and remediation initiatives. In 2024, they also supported women cacao farmers with a digital payment system for faster and safer premium payments.
Chocolate On Purpose promotes sustainability and equity in Australian native botanical and world cacao farming communities by increasing purchases from Indigenous farmers, choosing ethically sourced cacao to prevent deforestation and avoiding palm oil to protect rainforests and wildlife. They also practice mindful indulgence with zip-sealed packaging, repurpose chocolate waste into Chocolicious Sprinkles, use recyclable and compostable packaging and operate with a focus on reducing, reusing and recycling. The brand supports Indigenous businesses, sources First Nations suppliers and invests in Aboriginal Carbon Credits to offset their carbon footprint and empower communities.
Indigenous businesses like Gari Yala Pty Ltd, trading as Chocolate On Purpose, serve as role models in training and employing Indigenous staff, reinvesting profits into communities and supporting Aboriginal Carbon Credits for cultural fire projects. By purchasing these credits, the brand helps traditional Indigenous fire management, achieving significant emissions abatement and creating job opportunities for Indigenous land managers. Additionally, the brand donates a percentage of sales to First Nations charities on commemorative dates and operates as a Certified Social Enterprise with a focus on social, cultural and environmental purposes. Their chocolate products are responsibly sourced, free of palm oil, preservatives, artificial colours and flavors, offering a healthy indulgence that contributes positively to the world.

Expert Reviews

Magdalena Roze


This ruby coloured chocolate is utterly unique and I love that it’s made with native ingredients it’s colour comes naturally not just from the native raspberry but the cacao beans themselves. I love that this is chocolate with purpose – a genuine commitment to social responsibility and made using Australian bush foods such as native raspberry and sustainably grown cacao beans. It’s the kind of brand and mission I fully want to get behind!

Mia Cowling


Such an interesting and delicious flavour! Great snack size for the afternoon. Loved the artisan feel and Australian product focus. I also love the social sustainability and people focus of the brand.

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