Abbies Alchemy – Loveshine

Finalist

Household Cleaning

$34.00

Clean Ingredients / Materials

Ethical Practices

Loveshine is created by hand in small slow batches by the brand’s founder in her own home in Brunswick Heads NSW. The brand supports Australian businesses wherever possible, by purchasing local ingredients and packaging.

Sustainable Practices

Loveshine was designed around sustainability, utlising one glass 'Forever' bottle designed to refill with a "world famous" Canyon Trigger sprayer (built to last a lifetime). The brand uses hand printed paper labels, Ranpak honeycomb wrapping paper, No Issue brand Product Stamps and Eco Paper Packing Tape. These eco-friendly choices ensure the packaging can be recycled or composted easily. The brand has also switched from vinyl stickers on refill pouches to have them screen printed, which has helped to increase the recyclability of the refill.

Social Impact

Although Abbies Alchemy is very new, they are currently in the process of linking with the 1% for the Planet. The brand hopes their logo can help to show, inform and inspire others to make better choices.

Expert Reviews

Emily Ehlers

Shannon Welch

The packaging of this product was stunning and you can see that there is a lot of love in this business and for these products (the crystals in the bottom of the forever bottle were a sweet touch). It is a product I would consider very giftable. The natural scents were lovely and they had a strong, pleasing scent that just gave off a clean vibe. My bottle came already filled, although the refills are neat and seem like a very easy process. Can’t speak highly enough of the bottle – it is really lovely and the spray function was great.

Emily Fletcher

Abbies Alchemy very much has the feel of a grassroots eco startup that is very much loved. I love the way the brand has engaged local governance (re; the paper shredder) and is taking small but not insignificant steps to make everything about their product more sustainable (i.e. screen-printing the labels).

Corrine Sultana

I loved this product for cleaning glass and stainless steel. It made my stainless steel surfaces shiny and glass streak free. Being a fairly “clean slate” to the eco lifestyle I did have to google 1% for the planet, which is exactly what Abbies Alchemy is hoping to achieve – by donating 1% of their sales to this organisation and by being able to use the logo they can help bring awareness and help others make better choices. I love that the brand is looking at it like this. I learnt something new today.