Lashes Of Change – Mascara

I really love that Tania has invented something. She hasn’t taken an existing product and created another version – she’s invented an entirely new product that is different and solves a problem in the beauty industry. This mascara is really easy to use and also works. I like the formula, that it’s vegan and that it works on my sensitive eyes! This is a really great mascara in addition to being innovative. Tania has also thought about all of the little things – how their factory is powered, donations to charity and customer experience.

Connecting the brush to the lid is quite cool and easy to do. It adds to the fact that this isn’t a disposable mascara – in the same way you would set up any other product you keep for a long time. Goes on nicely and works well, lasts the day without smudging! The refillable cartridge element is a great idea, that I haven’t seen done with mascara yet. I’m impressed by the recycled plastic and aluminium and was also happy to see the product arrived in a recyclable mailer.

It is a beautiful, innovative design and the mascara worked great! The QR code helps you learn more about how to use and assemble it, answering all of the immediate questions I got when receiving it. Their generous 25% of profits donations are heartwarming and show that businesses can be a force for good.